RC Celta welcomed Rafa Benítez at the RC Celta Headquarters with a crowded press conference that was broadcast live through our official channels on Twitter, Facebook, Instagram, and YouTube. The presentation of the Madrid-born coach has attracted the attention of the media both nationally and internationally, demonstrating the media relevance of Benítez on his return to LaLiga.
The multiplatform broadcast gathered an average of 4,000 viewers and a peak of over 6,000 Celta supporters, resulting in almost 70,000 views across all channels and over 100,000 impressions in the 24 hours following the broadcast, data verified by Blinkfire, the platform used by LaLiga for measurement.
An event seen far and wide, with views from over twenty countries, including Peru, Mexico, the United States, Argentina, the United Kingdom, Canada, and Portugal. A day of huge support from the Celta fans on social media, where RC Celta was the fourth LaLiga team with the most interactions, only behind FC Barcelona, Real Madrid, and Atlético de Madrid. This demonstrates the great excitement and interest from the fans at an exciting time: the arrival of Rafa Benítez in our Centenary season.
